Years had passed since the first coke slogan "The Great National Temperance Beverage" to "open happiness".Slogan was made for the costumers to buy your product becase it gaves you the idea before you buy the product.Some slogans for Coca-Cola have concentrated on the quality of the product, its refreshing taste, or even its role in entertaining.If you look at this picture you will see a long word that describe the product for the costumers to buy it.

They uses simple words to express their experience to the product they made when you use/drink itCoca-Cola classic and the original formula led to multiple slogans.Some advertisements themselves rise to the level of memorable slogans.

The newest slogan of coke has few words but thousand of meanings because coke can bring happiness to everyone.Coca cola was 100+ years old and it already bring thousand happiness to people.The campaign reflects genuine, authentic moments in life and the natural role Coca-Cola plays in them.Ads was supposed to be entertainable and informational so thats why coca cola was a success.

Ads Old vs New

In my opinion i like the new ads because they uses good design for it.New Ads in my opinion was a full set,they include everything in every ads.When I watched old softdrink ads,in my mind i was thinking there was something inadequate it is not complete.but it is suitable for all ages compare to the ads today.

There are some ads today that is not for children.And they uses an Good looking actor to get the attention of costumers.And it has more message than the old ones.like this picture I saw.

It gives a good message to get an attention.

Marketing and promotional activity are the lifeblood of any business that sells products or services. There are many ways to keep your company's name in front of potential customers, ranging from simple promotional items to full-scale television advertising campaigns. Most of these promotional methods and media are well-established, with decades of familiarity on their side. However, in recent years "new media" such as websites, blogs and social media have opened up a range of additional promotional opportunities.Almost anything can be a promotional medium, from your logo on a customer's coffee cup to a mural pained on your parking-lot wall. "Old" media, in general, are the things you grew up with. These include traditional promotional items such as pens and calendars, sales flyers, display ads in newspapers and magazines, and radio or television ads. "New" media include high-tech vehicles such as websites, mobile phone apps, blogs, Twitter feeds and Facebook pages. Both styles of promotion are valid and effective, when used intelligently.The sole virtue of any promotional medium lies in getting your message in front of receptive eyeballs. If you've watched any network TV lately, or opened a newspaper, you'll know that traditional advertising is still relevant. The Wharton School of Business has argued that the tangibility of print advertising makes it more powerful, in many ways, than digital communications. Repetition is a powerful ally in marketing. Capitalizing on your customers' daily routine with old-school billboards, calendars or newspaper ads, or commercials at a consistent time of day, can build a significant cumulative impact.